HIGH IMPACT

Skin


​Type: Wallpaper
Filetype: jpg, png, gif
Width: 2560 px
Height: 1440 px
Max load size: 200 KB
Guideline: Width varies from 950 – 1020 depending on the website. In general on campaigns that run on more than two sites please use cutout at 1020 px. Test your wallpaper here Type: Topbanner
Filetype: jpg, png, gif, HMTL5
Width: 930 px
Height: 180 px
Max load size: 100 KB
Animation/video: Yes
Total Animation: Unlimited – max 1.1 MB additional file size
FPS: 24
Sound: Must be user initiated HTML5 Hosting (Concept hosting) If creatives are built as HTML5 it must be built according to Adform’s specs Guideline: We recommend adding a background (and frame) to avoid issues on sticky top banners.




Side-Skin


Type: Left + Right sides
Filetype: HTML5
Width: 100%
Height: 100%
Max load size: 100 KB per side
Animation/video: Yes
Total Animation: Unlimited – max 1.1 MB additional file size
FPS: 24
Sound: Must be user-initiated
HTML5 Hosting: (Concept hosting) If creatives are built as HTML5 it must be built according to Adform’s specs Type: Top banner
Filetype: HTML
Width: 100%
Height: 180 px
Max load size: 100 KB
Animation/video: Yes
Total Animation: Unlimited – max 1.1 MB additional file size
FPS: 24
Sound: Must be user-initiated HTML5 Hosting: (Concept hosting) If creatives are built as HTML5 it must be built according to Adform’s specs Guideline: Get detailed information about how to create the Side Skin correctly, click here




Video Skin


Type: Topbanner
Filetype: jpg, png, gif
Width: 610 px
Height: 180 px
Max load size: 100 KB
Type: Video
Filetype: mp4
Format: 16:9
Max load size: 5 MB




Interscroll


Type: Desktop banner – Preview
Filetype: jpg, png, gif
Width: 2560px
Height: 1440px
Max load size: 200 KB
Guideline: Main message position: centered and 60px from top, in case of the navigation bar. Main message size (w x h): 930 x 887px. Test your Interscroll: Click here Type: Mobile banner – Preview
Filetype: jpg, png, gif
Width: 812px
Height: 812px
Max load size: 100 KB Guideline: Main message position: centered and 60px from top, in case of the navigation bar. Main message size (w x h): 320 x 416px. Test your Interscroll creatives: Click here




Topscroll


Type: Desktop banner – Preview
Filetype: jpg, png, gif
Width: 2560px
Height: 1440px
Max load size: 200 KB
Guideline: Main message position: centered within the top 70% of the creative. Main message size width: 1280px to fit into small screens. Type: Mobile banner – Preview
Filetype: jpg, png, gif
Width: 812px
Height: 812px
Max load size: 100 KB Guideline: Main message position: centered within the top 70% of the creative. Main message size width: 320px to fit into small screens.




Megabanner


Filetype: HTML, jpg, png, gif
Width: 930px
Height: 600px
Max load size: 100
Animation/video: Yes
Total Animation: Unlimited – max 1.1 MB additional file size
FPS: 24
Sound: Must be user-initiated
HTML5 Hosting: If creatives are built as HTML5 it must be built according to Google’s specs




Homepage Takeover


Type: Wallpaper
Filetype: jpg,png,gif
Width: 2560px
Height: 1440px
Max load size: 200 KB Type: Video
Filetype: mp4
Format: 16:9
Max load size: 5 MB Type: Top Banner
Filetype: HTML, jpg, png, gif
Width: 930px
Height: 180px
Max load size: 100
Animation/video: Yes
Total Animation: Unlimited – max 1.1MB additional file size.
FPS: 24
Sound: Must be user-initiated HTML5 Hosting: (Concept hosting) If creatives are built as HTML5 it must be built according to Adform’s specs Type: Overlay
Filetype: jpg, png, gif
Width: 930 px
Height: 600 px
Max load size: 100 Creative Guideline: Create space for video




Interstitial





Display Expandable






NATIVE

Booster Native Widget


Type: Native
Image Ratio: 1.91:1
File Type: jpg, png
Headline: 60 characters (For programmatic demand the limit of characters is 25)
Body: 100 characters
CTA: 15 characters
Creative Guideline: Click here




InFeed Native Ads


Type: Native
Image Ratio: 1.91:1
File Type: jpg, png
Headline: 60 characters (For programmatic demand the limit of characters is 25)
Body: 100 characters
CTA: 15 characters
Creative Guideline: Click here





VIDEO

Pre-Roll


Type: Video
Filetype: mp4
Format: 16:9
Max load size: 5 MB
Guideline: We recommend that the video is no longer than 30 seconds




Outstream


Type: Video
Filetype: mp4
Format: 16:9
Max load size: 5 MB
Guideline: We recommend that the video is no longer than 30 seconds




Video expander


Type: Video
Filetype: mp4
Format: 16:9
Max load size: 5 MB
Creative Guideline: We need an URL to a “microsite”. Example here – We can help you provide this.It is also possible to send an additional video in High Resolution which will be uploaded to Youtube and used on the microsite.To get the best quality on both desktop and mobile, the additional video should have a minimum width of 1024px





DISPLAY

Leaderboard (930x180)


Filetype: HTML, jpg, png, gif
Width: 930 px
Height: 180 px
Max load size: 100
Animation/video: Yes
Total Animation: Unlimited – max 1.1 MB additional file size
FPS: 24
Sound: Must be user-initiated
HTML5 Hosting: (Concept hosting) If creatives are built as HTML5 it must be built according to Google specs




Article rectangle (300x250)


Filetype: HTML, jpg, png, gif
Width: 300 px
Height: 250 px
Max load size: 100
Animation/video: Yes
Total Animation: Unlimited – max 1.1 MB additional file size
FPS: 24
Sound: Must be user-initiated
HTML5 Hosting: (Concept hosting) If creatives are built as HTML5 it must be built according to Google specs




Skyscraper (160x600)


Filetype: HTML, jpg, png, gif
Width: 160 px
Height: 600 px
Max load size: 100
Animation/video: Yes
Total Animation: Unlimited – max 1.1 MB additional file size
FPS: 24
Sound: Must be user-initiated
HTML5 Hosting: (Concept hosting) If creatives are built as HTML5 it must be built according to Google specs




Wide Skyscraper (300x600)


Filetype: HTML, jpg, png, gif
Width: 300 px
Height: 600 px
Max load size: 100
Animation/video: Yes
Total Animation: Unlimited – max 1.1 MB additional file size
FPS: 24
Sound: Must be user-initiated
HTML5 Hosting: (Concept hosting) If creatives are built as HTML5 it must be built according to Google specs




Panorama mobile (320x320)


Filetype: HTML, jpg, png, gif
Width: 320 px
Height: 320 px
Max load size: 100
Animation/video: Yes
Total Animation: Unlimited – max 1.1 MB additional file size
FPS: 24
Sound: Must be user-initiated
HTML5 Hosting: (Concept hosting) If creatives are built as HTML5 it must be built according to Google specs




Panorama mobile XL (320x480)


Filetype: HTML, jpg, png, gif
Width: 320 px
Height: 480 px
Max load size: 100
Animation/video: Yes
Total Animation: Unlimited – max 1.1 MB additional file size
FPS: 24
Sound: Must be user-initiated
HTML5 Hosting: (Concept hosting) If creatives are built as HTML5 it must be built according to Google specs




Panorama mobile light (320x160)


Filetype: HTML, jpg, png, gif
Width: 320 px
Height: 160 px
Max load size: 100
Animation/video: Yes
Total Animation: Unlimited – max 1.1 MB additional file size
FPS: 24
Sound: Must be user-initiated
HTML5 Hosting: (Concept hosting) If creatives are built as HTML5 it must be built according to Google specs




Tablet Leaderboard (728x90)


Type: Banner
Filetype: HTML, jpg, png, gif
Width: 728 px
Height: 90 px
Max load size: 100
Animation/video: Yes
Total Animation: Unlimited – max 1.1 MB additional file size
FPS: 24
Sound: Must be user-initiated
HTML5 Hosting: (Concept hosting) If creatives are built as HTML5 it must be built according to Google specs




Panorama desktop Light (980x120)


Filetype: HTML, jpg, png, gif
Width: 980 px
Height: 120 px
Max load size: 100
Animation/video: Yes
Total Animation: Unlimited – max 1.1 MB additional file size
FPS: 24
Sound: Must be user-initiated
HTML5: Hosting (Concept hosting) If creatives are built as HTML5 it must be built according to Google specs




Panorama desktop (980x240)


Filetype: HTML, jpg, png, gif
Width: 980 px
Height: 240 px
Max load size: 100
Animation/video: Yes
Total Animation: Unlimited – max 1.1 MB additional file size
FPS: 24
Sound: Must be user-initiated
HTML5: Hosting (Concept hosting) If creatives are built as HTML5 it must be built according to Google specs




Panorama desktop Light XL (980x360)


Filetype: HTML, jpg, png, gif
Width: 980 px
Height: 360 px
Max load size: 100
Animation/video: Yes
Total Animation: Unlimited – max 1.1 MB additional file size
FPS: 24
Sound: Must be user-initiated
HTML5: Hosting (Concept hosting) If creatives are built as HTML5 it must be built according to Google specs





AD SPECS & CREATIVE GUIDELINES

Any Questions...

Concept is a leading Nordic powerhouse providing access to a vast array of premium Nordic digital publishing platforms and innovative formats. All with the purpose to create powerful digital ad experiences at scale through unlimited touchpoints.