Native advertising is the use of paid branded messages which seamlessly fit the editorial context in which they are placed.
Due to the contextual relevance, native advertising engages the audience rather than disrupting the user experience which results in higher views (+53%), click-through rates (8.8 x) and greater conversions (+18% purchase intent).
BLENDING IN TO STAND OUT
CREDIBILITY & TRUSTWORTHINESS
Engaging the audience rather than disrupting the user experience due to contextual relevance.
CAPTURES MORE ATTENTION
Custom content delivers higher viewing rates, more engagement and greater conversions.
Non-disruptive and relevant native ads perform better and increase purchase intention significantly.