Native Advertising
Native advertising is the use of paid branded messages which seamlessly fit the editorial context in which they are placed.
CREDIBILITY & TRUSTWORTHINESS
Engaging the audience rather than disrupting the user experience due to contextual relevance.
CAPTURES MORE ATTENTION
Custom content delivers higher viewing rates, more engagement and greater conversions.
CLOSING THE LOOP
Non-disruptive and relevant native ads perform better and increase purchase intention significantly.
NATIVE ADVERTISING WORKS
Consumers pay 53% more attention to native ads than traditional display ads
Native ads create up to 18% increase in purchase intent, and the visual engagement with native ads is the same, and even slightly higher, than the original editorial content.
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TYPES OF NATIVE ADS
Blending in
to stand out
Native Advertising is the use of paid branded messages blending in with the look and feel of the environment in which they are placed.
The original native advertising was introduced by Google, in the form of search engine advertising. Since then, the native offering has evolved considerably.
Today, three primary forms of native advertising - Sponsored Content, Recommended Content and In-feed Ads.
PREMIUM ENVIRONMENT
UNIQUE access to the most popular websites in the Nordics
We categorise the digital publishers in the Nordics into relevant media verticals enabling you to serve your marketing message in the right context and to the right audience without any waste.
HOW TO DEVELOP YOUR NATIVE ADS
Lack of time or creative skills?
DON'T WORRY, WE CAN HELP!
Create your Native ads by following our ad specs. Alternatively, our inhouse native agency, STORYBOOK can help you with every aspect of your native campaign.