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Native Advertising

Native advertising is the use of paid branded messages which seamlessly fit the editorial context in which they are placed.

CREDIBILITY & TRUSTWORTHINESS

Engaging the audience rather than disrupting the user experience due to contextual relevance.

CAPTURES MORE ATTENTION

Custom content delivers higher viewing rates, more engagement and greater conversions.

CLOSING THE LOOP

Non-disruptive and relevant native ads perform better and increase purchase intention significantly. 

 

NATIVE ADVERTISING WORKS

Consumers pay 53% more attention to native ads than traditional display ads

Native ads create up to 18% increase in purchase intent, and the visual engagement with native ads is the same, and even slightly higher, than the original editorial content.

Image by Clarisse Meyer
Image by Joel De Vera
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Booster

Advertorials

Influencers

TYPES OF NATIVE ADS

Blending in

to stand out

Native Advertising is the use of paid branded messages blending in with the look and feel of the environment in which they are placed.

The original native advertising was introduced by Google, in the form of search engine advertising. Since then, the native offering has evolved considerably.

 

Today, three primary forms of native advertising - Sponsored Content, Recommended Content and In-feed Ads.

 

PREMIUM ENVIRONMENT

UNIQUE access to the most popular websites in the Nordics

We categorise the digital publishers in the Nordics into relevant media verticals enabling you to serve your marketing message in the right context and to the right audience without any waste.

HOW TO DEVELOP YOUR NATIVE ADS 

Lack of time or creative skills? 

DON'T WORRY, WE CAN HELP!

Create your Native ads by following our ad specs. Alternatively, our inhouse native agency, STORYBOOK can help you with every aspect of your native campaign.

 

TRUSTED BY INDUSTRY LEADERS

SIMPLE PROCESS TO GET YOUR NATIVE CAMPAIGN ONLINE

SHARE YOUR BRIEF AND OBJECTIVES

Generate leads or build brand awareness? Please provide us with your objectives and KPI's.

DECIDE ON YOUR STORYTELLING

To get started It is crucial to decide what you want to convey, and who you want to target?

WE CREATE THE RIGHT TOUCHPOINTS

We deliver your message in a relevant & brand-safe context by using the best formats to reach the goals.

Concept is a leading Nordic powerhouse providing access to a vast array of premium Nordic digital publishing platforms and innovative formats. All with the purpose to create powerful digital ad experiences at scale through unlimited touchpoints.