Podcasting is the radio of the digital era. Podcasts are versatile, powerful and informative and engage listeners in a way only a few media can.
Podcast listeners form a close relationship to hosts and tend to rapidly become addicted to the content, creating a strong loyal listenership.
Apart from pre-, mid- and post rolls podcast advertising includes native advertising, sponsorship and integrated partnership.
POWERFUL AUDIENCE ENGAGEMENT
CREDIBILITY & TRUSTWORTHINESS
Engaging the audience rather than disrupting the user experience due to contextual relevance.
Loyal listenership of regular podcast episodes offers an opportunity for sequential messaging & storytelling.
Frequency drives brand recall and awareness as well as conversion into transaction.