TYPES OF IN-APP ADS
Podcast ads are live and pre-produced
The typical podcast has three types of ad placements: pre-roll, mid-roll, and post-roll.
A live read podcast ad is read by the host(s) while they’re recording the show, and are often introduced organically when the host(s) chats about a relevant subject.
Pre-produced podcast ads fall into two categories: sponsor-produced and host-read.