CREDIBILITY & TRUSTWORTHINESS
Engaging the audience rather than disrupting the user experience due to contextual relevance.
Loyal listenership of regular podcast episodes offers opportunity for sequential messaging & storytelling.
CLOSING THE LOOP
Frequency drives brand recall and awareness as well as conversion into transaction.
PODCASTS CREATE ENGAGEMENT
Podcasts are 2-3 x more engaging than radio
Regular podcast episodes encourages a strong listenership and create 2-3 x more engagement than radio.
The strong relationship to and credibility in the host make 63% of listeners buy a product advertised on podcasts.
TYPES OF IN-APP ADS
Podcast ads are live and pre-produced
The typical podcast has three types of ad placements: pre-roll, mid-roll, and post-roll.
A live read podcast ad is read by the host(s) while they’re recording the show, and are often introduced organically when the host(s) chats about a relevant subject.
Pre-produced podcast ads fall into two categories: sponsor-produced and host-read.
Direct access to Danish podcasts
We offer direct access to some of the most prominent Danish podcasts across various categories which enables you to serve your marketing message in the right context and to the right audience without any waste.
HOW TO BUY YOUR ADS
Available in major trading desk platforms
Available in some of the leading platforms for programmatic trading.
You can also choose to let us handle the whole process by using our managed service.
Simple, easy and convenient.