Image by Matt Botsford

Audio Advertising

Podcasts engage listeners in a way only few media can due to the versatile, powerful & informative nature of the media.

CREDIBILITY & TRUSTWORTHINESS

Engaging the audience rather than disrupting the user experience due to contextual relevance.

SEQUENTIAL MESSAGING

Loyal listenership of regular podcast episodes offers opportunity for sequential messaging & storytelling.

CLOSING THE LOOP

Frequency drives brand recall and awareness as well as conversion into transaction.

 

PODCASTS CREATE ENGAGEMENT

Podcasts are 2-3 x more engaging than radio

Regular podcast episodes encourages a strong listenership and create 2-3 x more engagement than radio.

The strong relationship to and credibility in the host make 63% of listeners buy a product advertised on podcasts.

Image by Tomasz Gawłowski
Image by NordWood Themes

Audio Spot

Integrated Partnership

Title Sponsorship

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Native Partnership

TYPES OF IN-APP ADS

Podcast ads are live and pre-produced

The typical podcast has three types of ad placements: pre-roll, mid-roll, and post-roll.

A live read podcast ad is read by the host(s) while they’re recording the show, and are often introduced organically when the host(s) chats about a relevant subject.

Pre-produced podcast ads fall into two categories: sponsor-produced and host-read.

PREMIUM ENVIRONMENT

Direct access to Danish podcasts 

We offer direct access to some of the most prominent Danish podcasts across various categories which enables you to serve your marketing message in the right context and to the right audience without any waste.

HOW TO BUY YOUR ADS

Available in major trading desk platforms

Available in some of the leading platforms for programmatic trading.

You can also choose to let us handle the whole process by using our managed service.

 

Simple, easy and convenient. 

HOW TO DEVELOP YOUR AUDIO ADS 

Lack of time or creative skills? 

DON'T WORRY, WE CAN HELP!

Create your audio ads by following our ad specs. Alternatively, our Audio agency, Podads.dk can help you with every aspect of your new audio campaign.

 

TRUSTED BY INDUSTRY LEADERS

SIMPLE PROCESS TO GET YOUR AUDIO CAMPAIGN ONLINE

SHARE YOUR BRIEF AND OBJECTIVES

Generate leads or build brand awareness? Please provide us with your objectives and KPI's.

DECIDE ON YOUR STORYTELLING

To get started It is crucial to decide what you want to convey, and who you want to target?

WE CREATE THE RIGHT TOUCHPOINTS

We deliver your message in a relevant & brand-safe context by using the best formats to reach the goals.

Concept is a leading Nordic powerhouse providing access to a vast array of premium Nordic digital publishing platforms and innovative formats. All with the purpose to create powerful digital ad experiences at scale through unlimited touchpoints.